Creative Direction
What We Direct
Tour Creative Direction
Creative direction for headline tours, including Morgan Wallen's One Night At A Time, the highest-selling country tour in history.
Show & Stage Concepts
The big swing that gives a show its identity. A concept strong enough to survive budgets and a hundred load-ins.
Visual Storytelling
Pacing an audience through two hours of music. We decide where the show breathes, where it hits, and what people talk about on the drive home.
Festival Creative Direction
A headline festival set is one night with no second chances. We directed Cardi B at Soundstorm and Morgan Wallen's Sand In My Boots festival.
Artist Branding & Look
A look that holds from the stage to the tour announce. An era should be recognizable from a single frame.
Brand Experiences
Brand activations built like shows. Our team has designed and produced events for Converse and Capital One.
Content Direction
We direct the screen content so visuals, lighting and performance read as one show, not three departments.
How We Work
Start With the Artist
Every show starts in conversation with the artist. What is this era about? The answer drives everything we design.
Build the World
We turn that answer into concepts, references and previs the whole team can react to, long before anything is fabricated.
Direct It to Opening Night
We stay through design, content and rehearsals, directing the show until it runs the way it was imagined.
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