Noah Kahan

Spectacle was never the mission. Feeling was.

Noah's music carries so much weight that the visuals had to earn their place beside it. The stage was a house with only a roof, a front door, and porch pillars. Everything else was built in real time. Working with The Playground Creative, Sooner Routhier and Stufish, and building on The Playground Creative and Benny Or's original concept, Raw Cereal transformed a bare stage into a living world of filmed footage, Unreal Engine environments, and hand-drawn animation: ordinary life, the bittersweet pull of home, and the feeling of coming together in real time.

Three media types. One 10K canvas. Zero seams. Practical footage shot on the Blackmagic URSA Cine 17K, full CG worlds rendered in Unreal Engine, and bespoke 2D animation came together in a single 9936x2592 stadium canvas, re-versioned for arenas and played back through disguise. The opening time-lapse, with shifting seasons, growing trees, and accumulating snow, had never been done in Unreal before.

Our partner Visual Endeavors developed a real-time Notch compositing tool, combining 2D and 3D techniques to layer effects, treatments, LUTs, mattes, and content, and created Notch IMAG looks for the show.

Grateful to Noah, Foundations, and the entire team for giving us the space to chase something this ambitious. Easily one of our favorite collaborations to date.