01
2025

Capital One

Ideas Drive 2025
Capital One, Ideas Drive 2025. Raw Cereal

Credits

Creative Agency: @nativex.agency

EP: @brianr0berts

Senior Producer: @cocosgro

Technical Producer: @cortlawrence

Producer: @milavanderwall

Lighting & Technical Designer: @jacobtheld

Lighting Programmer: @bgrey823, @rad_island_design

Technical Drawing: @jettpack123, @mikinna.mcg

Rigger: Brandon Fitzgerald

Screen Content: @raw_cereal

Project Details

Capital One's Ideas Drive 2025: a fully immersive experience that closed out the NADA Convention in New Orleans, defined by bold design and seamless execution.

Raw Cereal was entrusted with the full technical scope of the event, producing comprehensive Vectorworks documentation for staging, scenic, lighting, video, and rigging. On-site, Raw Cereal handled programming, operation, content production for the LED screens, and end-to-end technical production that elevated every moment, from Tom Hanks' fireside chat to Blake Shelton's show-stopping closing set.

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