Pollstar Profiles Raw Cereal's Founders
"We want to be a weapon in concert touring." Anders Rahm, Pollstar
Ryan Borba profiled Cort Lawrence and Anders Rahm for Pollstar in July 2026, four years after the two met working a Kid Cudi festival show. The piece puts numbers to a question we get asked a lot. Raw Cereal runs on six full-time employees, with around twenty people working on a given day once crews and collaborators are counted.
Borba walks through the slate that headcount covers: Cardi B's Little Miss Drama, three straight years of Morgan Wallen stadium tours, Big Bang, Calvin Harris, Kid Cudi, The Strokes, and Phish at Sphere alongside Moment Factory, with Queens of the Stone Age, Bryson Tiller and Noah Kahan in progress. Lawrence gave Pollstar the line it used for the headline, describing the studio as the bridge between imaginary and reality.