Muse by Clios: Brands Should Follow the Artist

Muse by Clios ran a short interview with Anders Rahm and Cort Lawrence in August 2025 about how brands should behave inside an artist's live show. Their position is not complicated. The artist's voice leads and the brand supports, because audiences can tell the difference.

Rahm's advice to brands was to come in thoughtfully and with an open mind, and that simply being there is usually enough. Lawrence put it as curiosity rather than control, arguing that musicians connect with audiences through authenticity, and that a brand cannot reach the layers of meaning in a song on its own. He also named the film production designer Nathan Crowley as an influence on how he thinks about building an environment. The conversation touches on Calvin Harris, Jennie's Ruby Experience, and Morgan Wallen's stadium tours and Sand In My Boots festival.